Marketing Your Home Effectively

Ronnie Corley
Cell: 760-382-7664
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There are a limited number of people looking for homes like yours in your area at any given point in time.  The best way to ensure that you sell your home quickly and get the best price is to make sure the maximum number of interested buyers have available information on your home. While putting up a For Sale sign and creating a good flyer/brochure are a must, the majority of buyers will find out about your property either from a full time Realtor, through the MLS, or from a real estate Internet web-site.

According to California Real Estate Magazine, "It's no surprise that staged properties can result in an increased in the value of a sale by more than four percent." Staging may help in visualizing the property as a future home and make buyers more willing to walk-thru a home they have seen online. It is to the advantage of the seller to have the home in the best possible shape when showing to prospective buyers and staging can enhance this effort.

While running classified ads and/or print ads are still effective, they are quickly becoming a thing of the past.  Over 70% of all home buyers start their search for homes on the Internet, so it is important that your home is listed on all of the major Internet sites. In order to maximize your exposure and reach as many ready, willing, and able buyers you must list your home on the local MLS (Multiple Listing Service).  By doing this, you not only expose your property to the potential buyers of every real estate agent that participates in the MLS, but you get important "Listing Syndication" to Internet sites such as:,,,, Trulia, Zillow, etc.  By listing your home on the MLS, your home will also be searchable on MLS participants MLS "IDX websites" (like this one) to thousands of potential buyers world wide.

Never underestimate the power of a good "sales person". In today's market, you need a real estate agent that knows your home and can help potential buyers see how it fits their price range and needs.  Most out of town buyers will work with a Realtor, and when your home is promoted to the other Realtors in the MLS, it is much more likely to sell than if you try it alone.